Magnolia Home by Joanna Gaines. Joanna Gaines is many things. She’s the Co-Owner, Co-Founder and Lead Designer of Magnolia. She’s the co-star in HGTV’s wildly popular Fixer Upper with her husband, Chip. And on top of all of this, she’s the mother of four. With such an impressive portfolio to her name, it came as no surprise that Joanna excelled during our design meetings—offering her keen point of view on each and every piece. The result is a closely edited and exclusive line of rugs, pillows and throws; one that reflects Joanna’s simple and fresh, yet timeless style.